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Beats taps multiple Kendall Jenners to promote customizable headphones - Marketing Dive

Cross-source confidence: 80% — how consistently independent sources report the same core facts, scored deterministically.

Beats by Dre has teamed up with Kendall Jenner to launch a fresh ad push for its new customizable headphones, blending modular designs with personalised bands. The campaign, aimed at millennials and Gen Z, taps into Jenner’s social influence to drive engagement, featuring limited-edition collabs and a focus on trend-driven personalisation. The move aligns with Beats’ 2024 product refresh, marking a shift from standard marketing to influencer-backed, shareable tech.

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  1. Beats taps multiple Kendall Jenners to promote customizable headphones - Marketing Dive

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  1. 2d agoInvestors rush into India’s National Stock Exchange IPO at valuation multiple above Nasdaq - CNBC
  2. 2d agoBeats taps multiple Kendall Jenners to promote customizable headphones - Marketing Dive

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